Terms and Conditions

These Terms and Conditions govern your access to and use of our online platform and the AI analytics services described on it. Please read them carefully before using our site or engaging our services.

1. About These Terms

In these Terms and Conditions:

• “we”, “us” and “our” refer to the business providing the services described on our site.
• “you” and “your” refer to the person or organisation accessing our site or using our services.
• “Services” means our AI-powered dashboards, data visualisation, business intelligence, predictive analytics, bespoke reporting and real-time insight services.
• “Content” means any text, graphics, software, data, reports, dashboard configurations, visualisations and other materials made available through our site or Services.

2. Acceptance of These Terms

By accessing our site, requesting information about our Services or using any part of the Services, you agree to be bound by these Terms and Conditions. If you do not agree to them, you must not use our site or Services.

If you use our Services on behalf of an organisation, you confirm that you have authority to bind that organisation to these Terms and Conditions.

3. Our Services

We provide AI analytics solutions intended to help users interpret data, monitor performance and support business decision-making. Depending on the agreed scope of work, our Services may include:

• AI-powered dashboards and business intelligence tools;
• data visualisation and interactive reporting;
• predictive analytics and forecasting;
• bespoke reports and analytical models;
• real-time or near-real-time insights; and
• related implementation, configuration, support or consultancy services.

The specific features, deliverables, timescales, fees and service levels applicable to a particular engagement may be set out in a separate written proposal, order, statement of work or other agreement. If there is a conflict between these Terms and a signed written agreement, the signed written agreement will prevail to the extent of the conflict.

4. Use of Artificial Intelligence and Analytics

Our Services may use artificial intelligence, machine learning, statistical methods, automation and other analytical techniques. Outputs may be generated from the data, instructions, assumptions and configurations available to the relevant system.

AI-generated or analytical outputs may contain errors, omissions or inaccuracies and should be reviewed by a suitably qualified person before being relied upon. Our Services are intended to support human judgement and are not a substitute for professional, legal, financial, medical, safety or other specialist advice.

You remain responsible for assessing the suitability of any output for your particular purposes, verifying material information and making your own business decisions. You must not rely on an output where doing so could create a risk of death, personal injury, unlawful discrimination, serious financial loss or other significant harm without appropriate human review and independent verification.

5. Your Responsibilities

You must:

• provide accurate, complete and up-to-date information where required for the delivery of the Services;
• ensure that you have all necessary rights, permissions and lawful bases to provide data to us and to allow us to process it for the agreed purposes;
• ensure that data supplied to us is suitable for the intended analysis and does not contain malicious code or unauthorised material;
• maintain appropriate backups of your data and business records;
• keep account credentials and access details confidential;
• restrict access to the Services to authorised users;
• comply with all applicable laws, regulations and industry requirements; and
• promptly notify us of any suspected unauthorised access, security issue or misuse of the Services.

6. Prohibited Uses

You must not use our site or Services to:

• break the law or infringe another person’s rights;
• process data without the necessary permissions or lawful basis;
• upload harmful code, malicious software or material intended to disrupt or damage systems;
• attempt to gain unauthorised access to our systems, accounts or networks;
• interfere with the operation, security or availability of our site or Services;
• reverse engineer, decompile or disassemble any software, model or component except where permitted by law;
• copy, resell, lease, distribute or commercially exploit the Services without our prior written permission;
• use automated means to scrape, extract or harvest information from our site without permission; or
• use analytical outputs to make decisions requiring legally regulated or safety-critical assessment without appropriate human oversight.

7. Data and Privacy

We will handle personal data in accordance with applicable data protection law and our privacy information. Where we process personal data on your behalf, the parties may need to enter into additional data processing terms.

You are responsible for ensuring that personal data and other information submitted through the Services may lawfully be collected, disclosed and processed for the relevant purpose. You must not provide special category data, confidential information or other sensitive material unless the processing has been agreed and suitable safeguards are in place.

8. Intellectual Property Rights

All intellectual property rights in our site, software, platform features, pre-existing materials, methodologies, models, templates, interfaces and general know-how belong to us or our licensors.

Subject to these Terms and any applicable written agreement, we grant you a limited, non-exclusive, non-transferable and revocable right to access and use the Services for your internal business purposes.

You retain ownership of data and materials that you provide to us. You grant us the rights reasonably necessary to host, process, analyse, reproduce and display those materials solely to provide, maintain, secure and improve the Services, or as otherwise agreed with you.

Unless otherwise agreed in writing, we may use aggregated or anonymised information derived from use of the Services for analytics, service improvement and operational purposes, provided that such information does not identify you or any individual.

9. Third-Party Services and Data Sources

Our Services may depend on third-party platforms, data sources, hosting providers, software or integrations. We are not responsible for the availability, accuracy, security, content or performance of third-party services that we do not control.

You are responsible for complying with the terms that apply to any third-party service or data source connected to or used with our Services.

10. Availability and Changes

We aim to keep our site and Services available and reliable, but we do not guarantee uninterrupted, timely or error-free operation. Availability may be affected by maintenance, updates, technical failures, third-party services, security incidents or circumstances beyond our reasonable control.

We may update, modify, suspend or withdraw all or part of our site or Services where reasonably necessary, including to improve functionality, address security concerns or comply with legal requirements.

11. Fees and Payment

Where Services are provided for a fee, the applicable charges and payment terms will be set out in the relevant proposal, order, statement of work or other written agreement.

Unless otherwise agreed, fees are payable in accordance with the stated payment terms and are exclusive of applicable taxes. We may suspend access to paid Services where undisputed amounts remain overdue.

12. Confidentiality

Each party must protect confidential information received from the other party and use it only for the purposes of performing or receiving the Services. This obligation does not apply to information that is publicly available, already lawfully known, independently developed or required to be disclosed by law.

13. Disclaimers

To the fullest extent permitted by law, our site and Services are provided on an “as available” basis. We do not guarantee that the Services will meet every requirement, produce a particular commercial result or be suitable for every use case.

We do not warrant that information displayed on our site or generated through the Services is complete, accurate, current or error-free. You should independently verify important information before relying on it.

14. Limitation of Liability

Nothing in these Terms and Conditions limits or excludes liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that applicable law does not permit us to limit or exclude.

Subject to the preceding paragraph, we will not be liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, business opportunity, goodwill, reputation, data or use arising from or relating to your access to or use of our site or Services.

Subject to applicable law and any different limit set out in a written agreement, our total liability arising out of or in connection with the Services will not exceed the fees paid or payable by you for the relevant Services during the twelve months preceding the event giving rise to the claim.

15. Indemnity

You agree to indemnify us against reasonable losses, liabilities, costs and expenses arising from your breach of these Terms and Conditions, your unlawful use of the Services, your infringement of another person’s rights or your failure to obtain the permissions required to provide data or materials to us.

16. Suspension and Termination

We may suspend or restrict access to our site or Services if we reasonably believe that you have breached these Terms and Conditions, created a security or legal risk, failed to pay applicable fees or used the Services in a way that may harm us, our users or another person.

Either party may terminate a paid engagement in accordance with the applicable written agreement. On termination, your right to use the relevant Services will end, except where continued access is expressly agreed or required by law.

Provisions concerning intellectual property, confidentiality, liability, payment obligations, data protection and any other provisions intended by their nature to continue will remain effective after termination.

17. Events Beyond Our Reasonable Control

We will not be responsible for delay or failure to perform caused by events beyond our reasonable control, including failures of telecommunications or hosting providers, power interruptions, cyber incidents, natural disasters, epidemic or pandemic events, industrial disputes, government action or other events that could not reasonably have been prevented.

18. Governing Law and Jurisdiction

These Terms and Conditions and any dispute or claim arising from them are governed by the law of England and Wales.

The courts of England and Wales will have exclusive jurisdiction, except that a consumer may have the right to bring proceedings in the part of the United Kingdom in which they live.

19. General Terms

You may not transfer or assign your rights or obligations under these Terms and Conditions without our prior written consent. We may transfer our rights and obligations as part of a business reorganisation, merger, sale or transfer of assets.

If any provision of these Terms and Conditions is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Our failure to enforce a provision does not waive our right to enforce it later. These Terms and Conditions, together with any applicable written agreement, constitute the entire agreement between you and us regarding the relevant subject matter.

20. Contact and Physical Address

For formal notices concerning these Terms and Conditions, correspondence may be sent to our physical address:

Gas Hill
Norwich, Norfolk
NR1 1SR
United Kingdom